County Insurance Services Ltd are ready to unveil their new brand following a successful 2017.
County have been working with a local graphic design agency during the re-branding process. The logo has transitioned from a traditional oak tree outline to a modern and vibrant circular design. Representing their rural outlook and values, the logo was chosen following consultation with directors, staff and selected clients.
2017 saw County grow to £10m written premium. Specialising in farms, rural businesses and thatch properties, the firm has seen continued organic growth since it’s beginning.
On the new logo, Malcolm Sydenham, Director of County and who established it in 1984, said: “2017 was a great year for our family firm and we wanted to commemorate it. The new logo celebrates our rural roots while bringing a fresh look and feel to the firm”.
Tim Sydenham, Malcolm’s son and Commercial Director, particularly points out how the re brand has helped bring the best out in his team. He said: “I’ve been a part of the family business for over 20 years. Both my team and I are very excited to see the new logo and we’re proud to be representing our values to clients.”
He added: “We have evolved and expanded whilst staying true to our core vision. It’s exciting times ahead for the company.”
Malcolm Sydenham
Tim Sydenham